“The most beautiful thing is when you are trying to motivate one of your choices, but you realized that they’ve already understood it...”.

Discretion is his lifestyle. His language is definitely contemporary and personal, often recognizable in a sign or in a peculiar colour. Even combined with a detail of the past. He’s been on the scene since the beginning of the 90s, which coincides with the international success of Memphis.


It’s the arising of a new generation of designers with a sophisticated and original creativity. Architect and designer, after his studies in Milan he started his professional career collaborating with De Lucchi studio, of which he became a partner, creating and designing for brands like Mandarina Duck, Olivetti, Swatch. Since 1992 he’s committed in several creative fields: from industrial communication to corporate identity.


His approach to the product is global-like: from graphics, to packaging, to image consulting. He designs for prestigious italian and international brands as Foscarini, Emmemobili, T70, Halifax, Kartell, Mixel, FontanaArte, De Padova, Flos, Molteni&C, Moroso, Swarovski. For many years he has been studying the concept of flagship stores. He has been dealing with interior design for fashion brands like Dolce & Gabbana. He designed the Beluga concept kitchen for Rastelli.


Della nostra azienda afferma “La cosa più bella quando stai cercando di motivare un’azienda riguardo le tue scelte è realizzare che esse sono già state comprese e realizzare che hai di fronte chi per primo ti supporta per averle fatte, e inizia a chiederti sempre di più e ti trovi sul punto in cui sei tu a dover mettere un freno”.

He designed for Rastelli:

Ferruccio Laviani

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